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You just
launched a startup and need to get your brand in front of as many eyes as
possible. The problem is you are not just competing in your industry, you are
competing with the millions of other marketing messages that consumers are
bombarded with every day.
Let’s talk social
Social media is one of the most cost effective
ways to market your startup. In addition to providing a platform for
growing your brand, it offers an easy medium for promotion and customer service
opportunities.
1. Be frequent and consistent: Social
media is a way for you to build your brand’s voice. You should not only post
regularly, but there should be a uniformed identity to your posts.
2. It’s not about you, it’s about your customer: Most
brands use their social media accounts only for promotional purposes. This is a
failed strategy, as it provides no value to their followers.
Instead, find and share information that your
customers want to see and occasionally mix in your promoted content.
3. Engage with your followers: Social
media is a way for your startup to interact with current and future customers.
Leverage your followers and make them feel like valuable members of your brand.
4. Try small investments into the platforms: There
are a number of different social opportunities that you can invest in -- all of
which have merit depending on the industry and your unique selling proposition.
Experiment with the below options and see what warrants the best ROI for your
startup.
·
Pay-to-play on Facebook: Facebook is
steadily becoming a pay-to-play platform, and
if you want to see any engagement you will need to invest into promoting your
Facebook posts.
·
Sponsored tweets: While Twitter still
provides a good amount of organic engagement, the microblogging platform also
has paid solutions for businesses, with one being sponsored tweet. By providing
a sponsored tweet, higher engagement will most likely occur with followers (and
others).
·
LinkedIn’s premium
services: LinkedIn has a number of extremely valuable paid features,
including a Sales Navigator that makes finding leads and contacts seamless.
Best of all, you can try the service free for a month.
Content is still king
Content marketing is one of the most overlooked
investments in launching a startup.
Why is content so important? It is the vehicle
for conveying your brand’s message
5. Critically think about your message:
To effectively brand your startup, you should engage in industry research and
formulate a unique selling propositions. Your message then needs to keep these
USPs as the focal point. Avoid focusing on your features and instead sell the benefits.
6. Find cheap and creative content: Creative
content does not have to be expensive. You can find affordable and high-quality
content on sites like Elance, Craigslist or Fiverr.
7. Optimize internal pages for conversions: What
do you want visitors to do when they land on your site? Your entire content
strategy should be built with this question in mind. Once you know the action
you want users to do then you can find affordable tools for perpetuating those
actions.
·
Find free plugins for capturing
emails and then leverage affordable services like MailChimp or Constant Contact for
drip campaigns.
·
Use free tools like Google Analytics
to monitor visitor’s paths to the website and once they are on it, find
opportunities to create a more user-friendly experience.
·
Find cheap and reliable cart
services to sell products directly through your site.
8. Do outreach yourself: One of the
most important steps to an effective content marketing strategy is the content
promotion. After you produce an incredible piece of branded content you need to
amplify that piece of content as much as possible. Leverage your social media
profiles, email industry experts,
reach out to LinkedIn groups or industry forums, and contribute to other
popular sites that your consumers might visit. Invest a few hours a week to
outreach or off-site writing and your startup will begin to gain traction.
Our Services: Digital Marketing
Service Providers in India | Digital Marketing Services in India | Digital Marketing
Company in India | Digital Marketing Company India
Running a startup on a shoestring budget is hard
enough. If you can keep marketing costs
down while capitalizing on successful digital
opportunities
